What I've worked on.
Three projects across health, marketplace, and fintech. One I founded, one I pivoted, one I scaled. Each one taught me something I still use.
Metaboly
2022 → 2025Founder & designer of a platform for exercise physiologists. Pivoted from practice-management to adherence; backed by NSW Government and University of Sydney.
Baxta
2022 → 2023Pivoted a social app for pet owners into a discoverability marketplace for groomers, vets and sitters. First revenue followed within a month.
Wisr
2019 → 2020Senior designer at Australia's fastest-growing fintech. Mortgage refinancing, debt consolidation, and the financial-wellness app that became Wisr's flagship product.
Baxta and Wisr live as draft pages — I'm happy to walk through either of them in detail; the full case studies are next on the build list.